Marlboro Red

What is the key behind the Marlboro country drive that modified the face of this whole from a product designed for ladies to a roll of tobacco particularly created for men ? what's thus special within the set of classic advertisements with a cowboy riding his horse in a very stunning setting ? And, even additional necessary, why is that this image thus necessary that it's become emblematic for a complete generation of smokers ? To answer these queries, we tend to had to investigate the image closely. And here's what we tend to found: In these TV spots, the cowboy continuously rides a horse, that could be a image of class, grace, and sensibletastes.

The cowboy is generic; intrinsically, he represents the yank man, free, confident, and reliable. During his ride, he sometimes reaches a lake or a watercourse and sets a fireplace within the already dark. This renders the basic forces behind the scene: the water, the earth, the fire, and therefore the air. during this context, smoke appears the logical fifth part within the series. Smoking is related to enjoying nature and loneliness in wild. thus it should be a soothing act for every and eachman out there, regardless of alternative details, like cultural background, position, etc. Horses square measure a symptom of power and freedom and... thus is smoking. Even if this image is incredibly about to clich?, if not a clich? in itself, it became one in every of the foremostpowerful pictures within the industry of the twentieth century and few alternative brands (like Kent, Camel, and Lucky Strike) will fight against it effectively. it is so effective that it's perceived as a cultural and social reference in several movies and books managing cowboys and with the standard yank manner of life. Marlboro country could be a place wherever men may be free (of daily problems), wherever they'll merely fancythe advantages of nature and smoking altogether. It is, ultimately, the right place to place all of your worries aside and begin smoking.